After putting out a call for some reading recommendations in July, I got some great suggestions and am still wading through them. But the stand out winner has to be Sarah’s recommendation of Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and Depth Interviews.
For qualitative research types who want to try some new techniques (or just polish up some of their existing tools) it’s really handy – and as a bonus it’s easy to read and digest too. Highly recommended.
